I was watching TV yesterday and suddenly a commercial came on with people in different situations saying how they want "it". You have no way of telling in the beginning what the ad is about until the end. So you have people saying things like "I want mine fast", others "The most important thing in mine is flexibility" and things like that. Naturally when you see commercials like this, most people's instinct is to try to guess what is the product.
The first thing that popped into my head was the Burger King campaign, Have it your way.
So I kept watching and the tagline in the end confirmed what I was thinking. It was the same campaign, Have it your way, only for a different brand. "Etisalat Broadband - How do you want yours?"
Creative geniuses behind this campaign need to go back to the drawing board and avoid drawing comparison to the Burger King Campaign, despite how stupid that campaign was to start with. I mean How else am I gonna have my burgers if I can't have them my way? Right? It's like going to buy a suit from a shop that says "Buy it in your size"....really? Because I just love wearing suits that are too short for me with my arms popping out of the end of the sleeve and the buttons on my jacket on the verge of popping. Isn't that the fashionable thing to do? Anyways, that's neither here nor there...
My response to Etisalat? I'll have my broadband with no tomatoes, no pickles, extra mayo please! Can I get curly fries too? Oh no, that's du ... I mean Hardee's!
The first thing that popped into my head was the Burger King campaign, Have it your way.
So I kept watching and the tagline in the end confirmed what I was thinking. It was the same campaign, Have it your way, only for a different brand. "Etisalat Broadband - How do you want yours?"
Creative geniuses behind this campaign need to go back to the drawing board and avoid drawing comparison to the Burger King Campaign, despite how stupid that campaign was to start with. I mean How else am I gonna have my burgers if I can't have them my way? Right? It's like going to buy a suit from a shop that says "Buy it in your size"....really? Because I just love wearing suits that are too short for me with my arms popping out of the end of the sleeve and the buttons on my jacket on the verge of popping. Isn't that the fashionable thing to do? Anyways, that's neither here nor there...
My response to Etisalat? I'll have my broadband with no tomatoes, no pickles, extra mayo please! Can I get curly fries too? Oh no, that's du ... I mean Hardee's!
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